AgentBazar vs TripJack vs TBO: the honest B2B portal comparison for Indian travel agents in 2026
By Arjun Kapoor (Arjun Kapoor tracks error fares, mileage runs and award-chart sweet spots for Indian travellers. He moderates two Telegram fare-alert channels and has booked Europe round-trips at sub-₹25,000 four times in the last 24 months.) · Published · 12 min read
AgentBazar, TripJack and TBO have carved out very different niches in India's B2B travel distribution stack. AgentBazar leans on fixed-departure group inventory with zero upfront commission chasing; TripJack built its reputation on a massive agent network and flight-heavy API feeds; TBO has bet heavily on hotel depth and is now layering in AI. None of them is the universal winner — your choice depends on what you sell most.
TL;DR — the short answer
For pure flight volume with a large agent sub-network, TripJack is hard to beat. For hotel-heavy or package-heavy agencies, TBO's inventory depth is the main draw. AgentBazar fills a specific gap — fixed-departure group products at net rates with no chasing commissions afterward. Most mid-sized Indian agencies end up holding accounts on at least two of these three, using each where it wins. Read on for how the economics actually work.
What is each platform actually built for?
These three platforms have very different origin stories, and that shapes what they are good at.
AgentBazar started as a platform for fixed-departure group tours — think Manali packages, Rajasthan circuits, international departures to Bali or Bangkok — where a consolidator blocks seats and hotel rooms in advance and sells them to agents at a single net price. The agent marks up and sells to the customer. There is no commission to chase, no airline PLB (performance-linked bonus) to calculate at year end — you know the net on day one. For agents who don't want to build their own packaging operation, this is genuinely useful.
TripJack is a GDS-and-API aggregator that has built one of India's larger sub-agent distribution networks — reportedly over 25,000 registered agents as of 2025, ranging from small-town home-based agents to mid-sized retail offices. Its core product is flights: real-time inventory from Sabre, Amadeus and direct airline APIs, with a markup tool that lets agents set a fixed markup or a percentage and share a white-labelled booking page with their clients. The wallet/credit system has matured; agents working at volume can often negotiate a credit line instead of running purely prepaid.
TBO (Travel Boutique Online, now part of the publicly listed TBO Tek Ltd) was always the most hotel-heavy of the three. It has over a million hotel listings globally, and its international hotel rates — especially in Southeast Asia, the Middle East and Europe — are often among the best available to Indian B2B buyers. The flight side is solid but not the main reason agencies sign up for TBO. In 2025-26 the company has invested in AI-assisted itinerary tools and has tied up with Amadeus Travel Marketplace, which gives agents on the platform a wider GDS reach. More on that in the next section.
How do the wallet and credit mechanics work?
All three platforms run a prepaid or credit-wallet model — you top up, you book, your bookings debit the wallet. This is pretty standard in Indian B2B distribution. The differences are in the details.
AgentBazar wallet: Designed for tour-package payments. You typically deposit against a specific departure or group block. Refunds for cancellations follow the package's cancellation policy, not a real-time airline rule — which is actually simpler to explain to clients than an airline's 23-step refund matrix.
TripJack wallet: Fairly standard flight-booking wallet. Top up by NEFT/RTGS or payment gateway; PAN and GST registration required for higher limits. Agents working at volume often request a credit line, which TripJack provides after a review period. The markup tool lets you add a flat fee or percentage on top of the net fare before sharing a booking link — this is how most agents in the TripJack ecosystem make their margin on flights.
TBO credit/wallet: Similar structure, with the added complexity that hotel bookings often have different credit terms from flight bookings. TBO's hotel inventory is on an on-request or instant-confirm basis depending on the property; instant-confirm bookings debit immediately, on-request blocks hold a portion of the wallet until confirmed. If you are running a mixed flights+hotels agency, managing two separate credit pools (flights vs hotels) takes a little getting used to. TBO's portal has improved the UX here over 2025.
If you are a new agency exploring B2B options, it is worth comparing the portal with FlightGPT's own B2B solution at FlightGPT Partner (agent.flightgpt.in) — which tracks your wallet balance in real-time on every page so you are never caught short mid-booking.
Markup tools and white-labelling — who handles it best?
This is where agencies doing reasonable volume spend a lot of time. The ability to present your clients with a clean, agency-branded booking experience — without the client seeing that you went through a B2B aggregator — matters enormously for retention.
TripJack has invested the most in its agent-facing white-label experience. The markup tool is granular: you can set different markups per airline, per route corridor or per fare class. There is a shareable link that opens a client-facing booking page showing your agency branding. For a mid-sized agency that books a lot of repeat domestic and short-haul international, this is a genuine differentiator.
TBO has a white-label module primarily aimed at hotel and package presentations. Flight white-labelling exists but is not the headline feature. For agencies that build custom itinerary PDFs, TBO's itinerary builder (enhanced with AI text in 2026) is a real time-saver.
AgentBazar operates more like a B2B wholesale marketplace — the product is the package, and the white-labelling tools are simpler. Agents typically present the package details in their own format (Word doc, WhatsApp message, their own booking system) rather than using an AgentBazar-hosted page.
Which portal has better flight inventory depth?
For pure Indian domestic flights, all three draw from similar sources — GDS feeds (Sabre, Amadeus) plus direct airline APIs. The difference is mostly in special fares.
TripJack has historically negotiated special net fares with airlines for its high-volume agents — these show up as 'special fares' in the TripJack search and can be several hundred rupees cheaper per segment than the published fare on the airline's own site. These are legitimate net fares available to B2B distributors; the airline issues them to reward volume.
For international flights, TBO's Amadeus tie-up gives it access to a wide international fare database. Agents doing a lot of outbound — Dubai, UK, Southeast Asia — often find TBO's international flight pricing competitive. Check the current net-fare agreements both platforms have in place; these shift quarterly based on airline volume targets.
For domestic sectors specifically, I'd cross-check TripJack's special fares against what FlightGPT's AI flight search surfaces — the metasearch approach catches flash sales and direct-airline web fares that B2B GDS feeds sometimes miss.
AI features in 2026 — what's real, what's marketing?
Every B2B platform has been talking about AI this year. Here is a quick reality check.
TBO Tek has made the most credible moves: its 2025-26 investor disclosures mention AI-assisted itinerary creation that takes a client brief (destination, dates, budget, traveller type) and generates a draft itinerary with hotels, sightseeing and transfer suggestions pulled from TBO's inventory. The output needs human review, but it reportedly cuts initial itinerary drafting from 30 minutes to a few minutes for experienced agents. This is genuinely useful.
TripJack has rolled out AI-based fare prediction nudges — a flag in search results that suggests 'book now, fares likely to rise' or 'wait, low-demand period ahead'. These are probabilistic and not guarantees; treat them as a rough signal, not a commitment.
AgentBazar's AI features are more limited — mostly internal tools for departure demand forecasting that the platform uses to decide which group products to offer and at what price point. Agents don't interact with these directly.
In practice, none of these AI tools replace the agent's knowledge of their specific client base. They are best thought of as time-savers on routine tasks, not as a strategy layer.
Bottom line — which one should your agency use?
Use AgentBazar if you sell fixed-departure group tours and want net rates on packaged inventory without the hassle of airline PLB calculations. Use TripJack if flights are your core product and you want the deepest markup control, the widest domestic special-fare access, and a polished white-label client experience. Use TBO if you do a lot of hotel-heavy or international packages and want access to a million-plus hotel properties with the Amadeus international flight stack layered in.
Many agencies use TripJack for flights and TBO for hotels — there is no rule that says you must pick one. What you should avoid is spreading your volume so thin across all three that you hit the volume thresholds for none of them and end up with generic published fares everywhere. Concentrate your flight volume on one platform; your hotel/package volume on another. Related reading: TBO Tek's AI push explained and MMT affiliate vs MyPartner B2B.
Frequently asked questions
Is AgentBazar only for group tours?
Largely yes — AgentBazar's main value proposition is fixed-departure group products (tours, packages, circuits) sold at net rates to agents. It is not a general-purpose flight or hotel B2B platform in the way TripJack or TBO is. If you are primarily a flight-and-hotel bookings agency rather than a tour-operator-style business, TripJack or TBO will serve you better.
Does TripJack have better domestic flight fares than booking directly on airline sites?
For agents with volume, TripJack often has special net fares on Indian domestic routes that can be a few hundred rupees below the published airline fare. These are legitimate B2B fares tied to volume agreements. That said, airline direct sales and metasearch tools sometimes surface web-only flash fares that beat B2B nets; always cross-check for high-value bookings.
Can a single-person travel agency (home-based agent) use these platforms?
Yes — all three platforms accept applications from individual registered agents. TripJack in particular has a large base of home-based and small-town agents. You typically need a GST registration and PAN, and the wallet is prepaid to start. Some platforms may require a minimum annual volume to unlock credit terms.
What are typical markup ranges agents use on TripJack flights?
Markup practices vary widely by agent and route, but most agents add anywhere from roughly ₹50 to a few hundred rupees on domestic flights and more on international. The key is not to over-mark relative to what the customer can see on OTA apps — if your net fare plus markup lands higher than Ixigo or EaseMyTrip's published price, the customer will likely book direct. Check your net fare against public sources before finalising your markup.
How does TBO's credit facility work compared to TripJack's?
Both offer credit lines to established agents after a review period (typically 3-6 months of prepaid business). TBO's credit is split across its product categories — hotel and flight credits may be separate pools, which adds some management complexity. TripJack's credit tends to be a unified wallet. Both require KYC documents and a track record of consistent volume. The specific credit limit offered is negotiated commercially and is not publicly listed.
Are there newer B2B platforms worth considering alongside these three?
Yes — platforms like Riya Travel's B2B arm, Musafir, and newer API-first portals like FlightGPT Partner (agent.flightgpt.in) have been gaining traction, particularly among tech-forward agents who want real-time wallet visibility and a cleaner booking interface. It is worth running a trial across platforms before committing your volume to any single one.