MakeMyTrip affiliate programme vs MyPartner B2B: what actually pays more for Indian travel agents
By Arjun Kapoor (Arjun Kapoor tracks error fares, mileage runs and award-chart sweet spots for Indian travellers. He moderates two Telegram fare-alert channels and has booked Europe round-trips at sub-₹25,000 four times in the last 24 months.) · Published · 10 min read
MakeMyTrip's public affiliate programme and the MyPartner B2B platform are built for completely different use cases, and mixing them up costs agents real money. The affiliate is a content-creator/influencer product; MyPartner is a full trade-agent platform with net fares and GST invoicing. If you are a registered travel agent booking clients' flights, you almost certainly want MyPartner. Here is how the economics compare.
TL;DR — the core difference
MakeMyTrip's public affiliate programme pays a fixed amount per completed booking (currently in the range of ₹150-200 per flight booking, verify on the current MMT affiliate dashboard) plus a small CPC for clicks — it is designed for bloggers, comparison sites and influencers who drive traffic to MMT but do not themselves handle the booking. MyPartner is MMT's actual B2B trade platform for registered travel agents — it gives you access to net fares (sometimes below what customers see on the MMT consumer app), GST-compliant invoicing, and an agent wallet. For a high-volume agent booking 50+ tickets a month, MyPartner wins by a large margin. The affiliate programme is a trickle of passive income, not a trade business model.
What is MakeMyTrip's affiliate programme — and who is it actually for?
MakeMyTrip's affiliate programme is an ad-tech product. You get a tracking link; when someone clicks it and completes a booking on MMT within the cookie window (typically 24-30 days, check the current terms on MMT's affiliate portal), you earn a commission. The payout per flight booking is in the range of ₹150-200 as of recent cycles; hotels pay a percentage of the booking value. There is also a small cost-per-click payout for traffic that does not convert.
The affiliate programme is administered through an affiliate network (MMT has historically used networks like ShareASale or its own in-house programme — confirm the current programme structure on affiliates.makemytrip.com). Payouts are monthly or quarterly, usually via bank transfer, and require a minimum threshold to be reached before release.
This is a content-monetisation product. It makes sense if you run a travel blog with 20,000 readers a month, or a YouTube channel that reviews destinations, or a Telegram channel where you share fare deals and your followers click and book on their own. It does not make sense if you are a registered travel agent sitting across the table from a client and booking their ticket on the spot — you are leaving most of your earnings on the floor.
What is MyPartner and how does the net-fare model work?
MyPartner (mypartner.makemytrip.com) is MMT's B2B channel for registered travel agents and travel companies. The mechanics are fundamentally different from the affiliate programme:
Net fares: MyPartner gives agents access to net fares — prices that are, in principle, below the published consumer fare on MMT's own app. The agent marks up and charges the client whatever they feel is fair. The difference between the net fare and the client price is the agent's margin. This is how most B2B distribution in Indian travel has worked for decades; MMT's version of it is broadly similar to TripJack's model.
GST invoice: MyPartner generates a proper B2B tax invoice for each booking, with the agency's GSTIN on record. This matters for two reasons: you can claim GST input tax credit on your bookings (at the B2B rate, which differs from the consumer-facing tax structure), and your client can get a legitimate invoice for their records if they are a corporate traveller with a reimbursement claim to file.
Agent wallet: You top up a wallet (NEFT/RTGS or payment gateway), and bookings debit against it. No chasing monthly commissions; no waiting for affiliate payouts to clear a threshold. The economics are immediate and visible.
Access and eligibility: MyPartner requires a trade registration — typically your IATA accreditation, TAAI membership, or a registered business certificate. The verification process is stricter than signing up for the consumer affiliate programme, but once you are in, the platform is your primary MMT interface as a trade agent.
Are MyPartner's net fares actually lower than what consumers see?
This is the question every agent asks, and the honest answer is: sometimes, on some routes, at some times — but not always.
MMT's consumer app has its own sale fares, cashback offers, SuperCoins rewards and bank card discounts that can make the effective consumer price lower than the raw B2B net fare on specific bookings. I have personally seen IndiGo Delhi-Mumbai fares on MyPartner that were ₹100-300 below the MMT consumer price on the same flight — and other flights where the consumer app was running an Axis Bank cashback that made it cheaper for a client to book direct than through the agent's MyPartner account.
The right way to use MyPartner is: check the net fare, estimate your markup, check what the client would pay booking direct (including any card cashbacks or MMT wallet promotions they might access), and pitch your total-service value — your knowledge, rebooking help, documentation support — not just price. If you are a pure-price arbitrage agent, B2B aggregators like TripJack often have tighter net fares on domestic flights than MyPartner, because TripJack's entire business model is B2B volume whereas MMT is primarily a consumer business.
Which earns more for a high-volume agent?
Let us run a rough comparison for an agent booking 100 domestic one-way flights per month (a busy but not unusual volume for a mid-sized travel office).
Affiliate model: At roughly ₹175 per completed booking, you earn around ₹17,500 per month — but only if every one of those clients clicks your affiliate link and books through MMT's consumer flow. In practice, many clients will be calling you to book, which means you book for them (no affiliate credit) or you redirect them to an affiliate link (awkward, and many won't follow through). The realistic affiliate yield on a managed-bookings model is far lower than ₹17,500.
MyPartner B2B model: On 100 bookings with an average markup of ₹200-400 per sector, you earn ₹20,000-40,000 in gross margin — and you keep full control of the booking, the client relationship, and the invoice. That is before any volume bonuses or preferred fare tiers that MyPartner may offer to higher-volume agencies (these are negotiated directly with your MMT account manager).
The math is not close. MyPartner wins for a managed-bookings agent, every time. If you are a blogger who genuinely drives thousands of organic clicks to MMT per month, the affiliate programme is a legitimate passive income stream — just not a travel-agency business model.
How does MyPartner compare to alternatives like TripJack or FlightGPT Partner?
MyPartner's main advantage is MMT's consumer-trust brand. Many of your clients already use MMT and feel comfortable with MakeMyTrip vouchers and booking confirmations. This brand familiarity can reduce client anxiety, especially for older travellers who are wary of unfamiliar platforms.
The main disadvantages: MyPartner's flight net-fare inventory is not always the tightest in the market, and MMT's B2B platform has historically had less markup flexibility than TripJack's. MMT is also a consumer-first company; B2B agents are an important distribution channel but not the core customer. Product updates to MyPartner tend to follow consumer app updates with a lag.
TripJack and FlightGPT Partner are B2B-first platforms — every feature they build is for an agent, not for a consumer who happens to also use a B2B account. If markup granularity, real-time wallet balance visibility and white-label booking links matter to your workflow, a dedicated B2B-first platform is usually the better fit. The ideal agency setup is often MyPartner for brand-conscious clients and corporate travel, plus a dedicated B2B aggregator for pure-fare arbitrage and high-volume domestic bookings.
Also useful: the full AgentBazar vs TripJack vs TBO comparison and how to block group seats for Diwali peak season.
Frequently asked questions
How do I sign up for MyPartner vs the MMT affiliate programme?
The affiliate programme is at affiliates.makemytrip.com — you sign up with a website or social media channel, get approved, and receive a tracking link. MyPartner is at mypartner.makemytrip.com and requires trade documentation (IATA number, TAAI or TAFI membership, or a registered business certificate). MyPartner approval takes longer but gives you access to net fares and a proper B2B account structure. Confirm the current documentation requirements on the MyPartner onboarding page.
Does MyPartner offer credit or is it always prepaid?
MyPartner's standard setup is a prepaid wallet topped up via NEFT or payment gateway. Agencies with established volume and a track record on the platform can request a credit line from their MMT account manager, but this is not automatically offered — you need to ask and typically provide some business financials. The credit terms, if extended, are negotiated commercially and are not publicly listed.
Can I use MyPartner for hotel bookings, not just flights?
Yes — MyPartner covers hotels, holiday packages and some ancillary products (activities, transfers) in addition to flights. The hotel net rates on MyPartner can be competitive for domestic properties, especially for MMT's strongly represented properties in Rajasthan, Kerala and Goa. For international hotel depth, TBO is generally considered to have broader inventory.
The MMT affiliate pays per click too — is it worth targeting CPC income?
The CPC (cost per click) on MMT's affiliate is very small — fractions of a rupee per click in most cases. Building a meaningful income from CPC alone requires enormous traffic. For most content creators, the per-booking commission is the main revenue; CPC is a minor bonus. For travel agents, neither CPC nor per-booking affiliate income should be the primary business model.
Is there a risk of conflict between booking for clients via MyPartner and the client also having their own MMT account?
Yes — this is a real tension. If the client can see on their MMT app that the same flight is priced at ₹200 less than what you charged them, you have a trust issue. The answer is to be transparent about your service fee, or to use a B2B platform that produces a clearly labelled agency invoice rather than an MMT consumer receipt. Some agents invoice a service fee separately on top of the MMT price; others work exclusively with B2B platforms whose pricing is not visible to consumers.
Does MyPartner generate GST invoices for every booking?
Yes — MyPartner is designed to generate GST-compliant B2B invoices with your agency's GSTIN recorded. This is one of its significant advantages over the public affiliate programme, which generates only a consumer receipt. For agents with corporate clients who need proper tax documentation for expense reimbursement, MyPartner's invoicing is a material benefit. Always verify the invoice format meets your corporate client's requirements before relying on it.